How to Take Your Email Marketing to the Next Level

There is a proven fact that the majority of leads don't buy on the initial encounter with your brand. Consider that buying cycles can vary among different service providers and product types. Marketing via email has been proven to be one of the most efficient and economical methods of nurturing leads. In order to have an efficient email marketing program it is important to ensure that your business is using automation at its maximum potential. Implementing email best practices will elevate your strategy, and provide a tangible ROI to your company. Whether it's Constant Contact, Hubspot, Pardot or another email marketing software, segmenting and nurturing your leads with email workflows can be a major factor for building relationships and moving leads through the funnel. It's essential to keep your brand at the top of the minds of your customers and reach them more than once. Marketers have noted an increase of 760% in revenue from segmented campaigns. Segmentation lets you personalize campaigns by obtaining information about individuals who have expressed curiosity about your goods or products or. How 5 How 3

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